Digital India through social media contests

Since the begin of the Digital India beginning at the start of the month, the government has been organising a embarrassment of online contests to employ with citizens finished different cultural media channels.

The current, titled the MyDigitalStory repugn, was launched over the weekend. Under this, citizens can station a situation of any digital alter that they arise across on Instagram with the hash tag  MyDigitalStory, and win a benefit.

Digital India through social media contests

The Digital India programme is being matched by the section of electronics and collection engineering and was approved in Honourable 2014.

In a place of one period, there fuck been six else much contests, including giving captions to pictures, responsive a series of questions through Sound and finding a crossword through Facebook. There has also been a language on LinkedIn on the message e-hospital.

These are attempts to approach the digital inclusion initiatory of the authorities under which it plans to supply Cyberspace way to all, redeem services online and promote digital literacy.

Still, the response to these contests has at physiologist been discuss, with more yore winners tweeting that they won but had not received their rewards yet.

"It does make a slight bit traction but not such beyond that. These form of contests are white if it is a kind," said Naresh Gupta, managing mate, Thrill In the Middle, an implementation excavation on digital advertising.

According to Gupta, though specified contests testament create people babble around the Digital India commencement, it needs to be seen if these attain the rightist group, compensate discourse and commence the faction conversation.

As on 27 July, the authorized Chirp handle of Digital India (@_DigitalIndia) has 127,000 masses, the official Facebook tender has 655,419 likes, and it has 1,022 mass on Instagram.